How to Use Landing Pages
A landing page is used to restrict the users ability to leave and force them to take action on your offer which is presented to them here.
Notice this page doesn’t have a menu at the top or bottom to remove the temptation for the user to click on other options.
Due to its restrictive nature, this type of page should be used sparingly. Use it as a page only accessible when the user has shown interest in a specific product or service.
“Client testimonies do especially well on a landing page like this one”
— Useful tips
Display Your Product and Service Benefits
On a landing page you will want to promote the benefits and advantages of your product or service over the competition. You will want to place emphasis on those that bring the user the most value.
Here’s a sample paragraph with a custom background color:
This design format is useful to make a benefit stand-out from other paragraphs.
Using Images
Adding an image with a positive emotion will improve the overall design of the page. Control the direction of focus by adding images that have individuals smiling and looking directly at what you want.
Display Your Different Packages
Package 1
Package 1 includes:
- Benefit 1
- Benefit 2
Package 2
Package 2 includes:
- Benefit 1
- Benefit 2
- Benefit 3
Package 3
Package 3 includes:
- Benefit 1
- Benefit 2
- Benefit 3
- Benefit 4
- Benefit 5
Add Your Quote Request Form
If this landing page is specific to a product or service category you can add a quote request form which is specific to that same product or service category. For example, a business that offers training sessions may ask their client for their availability, the number of people attending, and more.
Advanced Quote Request Form
You can also add more advanced forms that have specific use-cases.
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